Project Overview

For the first time in 20 years that there will be no Coachella in 2020 due to the COVID-19 pandemic. In order to combat these issues and work around the pandemic crisis, I decided to integrate VR technology to the Coachella Music Festival.

  • Duration

    3 weeks

  • My Role

    Visual/Graphic Designer

    Researcher

  • Tools

    Indesign

    Photoshop

    Illustrator

    Proceate

What to expect

Coachella is known for:

  • Extensive lineup of popular musicians

  • Amazing, immersive artwork and installations

  • Bold fashion trends

  • One of the most “Instagrammable” events of the year

  • Attended by some of the biggest names in the entertainment industry

Coachella 2014 - 2019

  • Same logo

  • Flyers that have a consistent layout and design elements

  • Energetic and colorful wristband box

  • Marketing and communication through the app and website was cohesive

Coachella 2020

Business Problems

  • In 2020, Coachella announced that the festival will not happen due to the pandemic

  • Closure of 4,752 businesses

  • Missing out on roughly 700 million dollars

  • Unemployment skyrocketing from 7.2% to 31.9%

  • Approximately 600,000 tourists aborting their plans

Competitors

Tomorrowland: Around the World

Tomorrowland: Around the World

Lost Horizon

Lost Horizon

Coachella SWOT Analysis

Moodboard

  • I wanted to experiment with lines in order to give direction and guidance.

  • I really wanted to go for a futuristic look and perfect that feeling of being at a live concert in person.

  • The color blue symbolizes innovation, creativity and imagination.

Initial Logo Sketches

  • I wanted to see how I can implement the VR headset with the word Coachella.

  • I also played around with typography and perhaps give the font a 3D look.

Initial Flyer Ideas

First flyer design idea

First flyer design idea

Second flyer design idea

Second flyer design idea

Design Guide

Final Poster

  • Took advantage of hierarchy for the names of the artist from the most popular to the least popular.

  • Utilized lines for direction, depth and perspective.

  • Decided to include mountains and sun to relate to the location and scene of Coachella.

Highway Billboard

Web Ad